Identity and Personality

I am very much struggling with the concept of the project about Identity.

What is Identity? When I first thought of this, does it relate to personality? What is the difference between personality and identity? I guess identity is who you are and personality is what you are.

Personality is your character, your persona, the quality of a person, whether they are humorous or intelligent. It is what makes you you and sometimes they are really difficult to change. On the other hand, identity is somehow easier to be changed. You could easily change your name, change your look. Identity is kind of a proof to the world about your name, look, age or nationality, but it doesn't tell other people what you are like.

So within this project, through my understanding of 'identity', I'm quite confused whether we are actually doing identity or personality. Or are those two very much related, like art and design?

Then there is the difference between real identity and digital identity. Real identity is pretty simple, it's who you are in real life. Digital Identity refers to the use of the internet, using social network websites, such as Facebook or Myspace, people could modify their identity or even create a whole new one. In digital identity, people seem to present themselves in the best way possible, for example, only uploading the best photos of their holidays and maybe also retouching them. Where as in the real life, what you see is what you get.

I need to think more about this and how I can take it to the next level as my concept.